The answer is twofold. First, losing a few cents on a hot dog combo that may draw shoppers into a store that sells $1,000 big-screen TVs makes a ton of financial sense, over the long haul. Just one sale of a big-ticket item instantly wipes out the losses on hundreds or even thousands of hot dogs.
According to the Ben & Jerry’s Mission Statement, the goal of the company is to integrate product quality with economic success and social responsibility. The key that successfully links these three missions together is the differentiation strategy. A differentiation strategy involves the firm creating a product/service, which is considered
No, Ben. And why did Ben & Jerry’s never sell gallons? Some other company could start making ice cream with big chunks the same way Ben & Jerry’s does, but Ben & Jerry’s having this67h08T.